Privacy Policy

This Privacy Policy explains how Web Revenue Labs ("we", "us", or "our") collects, uses, discloses and protects your information when you visit or use our website at webrevenuelabs.co.uk (the "Site") and any related services. We are committed to protecting your privacy and handling your data in a transparent and lawful way.

Please read this Privacy Policy carefully. By using the Site, you acknowledge that you have read and understood this Policy. If you do not agree with any part of it, you should discontinue use of the Site.

Last updated: 10 March 2026

1. Who we are

Web Revenue Labs is a digital growth and revenue optimisation partner for businesses, providing strategy, analytics, CRO (conversion rate optimisation), and performance marketing services.

Data controller: For the purposes of the UK GDPR and Data Protection Act 2018, Web Revenue Labs is the data controller in respect of personal data collected via this Site.

If you have any questions about this Policy, or how we handle your personal data, please contact us using the details in the Contact us section below.

2. Information we collect

We may collect and process the following categories of personal data when you use our Site or communicate with us:

  • Contact data – such as your name, email address, phone number, company name, job title and any other details you choose to provide when filling in forms, booking a call or contacting us.
  • Business and project information – details about your business, website, marketing stack, budgets, goals and any other context you share so we can understand and scope work with you.
  • Usage data – information about how you access and use the Site, including IP address, browser type and version, device identifiers, pages viewed, time and date of visits, referral URLs and interactions with on-site elements.
  • Analytics and performance data – aggregated or pseudonymous data from tools such as Google Analytics, Meta Pixel, LinkedIn Insight Tag or similar, which help us understand user behaviour and funnel performance.
  • Communication data – records of emails, messages, call notes, proposals and other communications between you and us.
  • Technical data – such as browser settings, time zone, operating system and other technology on the devices you use to access our Site.

We do not intentionally collect any special category data (such as health information, political opinions, religious beliefs) or information about children. Please do not submit this type of information to us through the Site.

3. How we use your information

We use the information we collect for the following purposes:

  • To respond to enquiries, schedule calls and manage our relationship with you.
  • To provide, operate and improve our Site, services and marketing funnels.
  • To understand how visitors use our Site, including which content and pages are performing best, so we can optimise user experience.
  • To personalise content and messaging where appropriate, for example based on your interests or interactions with our Site.
  • To send you marketing communications (where permitted by law and your preferences), such as insights, resources and information about services that may be relevant to you.
  • To maintain the security and integrity of our Site, systems and data.
  • To comply with our legal obligations, resolve disputes and enforce our agreements.

We may combine information we collect from you with information we receive from other sources (for example, from LinkedIn or other public sources) to help us better understand your needs as a business and tailor our communications appropriately.

4. Our legal bases for processing (UK & EU visitors)

If you are located in the UK or European Economic Area, we must have a legal basis for processing your personal data. Depending on the context, we rely on the following legal bases:

  • Consent – for example, when you opt in to receive marketing communications, or when we use non-essential cookies and similar technologies based on your preferences.
  • Legitimate interests – to run and grow our business, operate and improve our Site, understand how it is used, and communicate with you about services that may be relevant to your business, provided these interests are not outweighed by your rights and interests.
  • Performance of a contract – when processing is necessary to take steps at your request before entering into a contract, or to perform an agreement we have in place with you.
  • Legal obligations – where we need to process your data to comply with applicable laws, regulations or enforceable governmental requests.

5. Cookies and similar technologies

We use cookies and similar tracking technologies to run the Site effectively, understand performance and improve our marketing. Cookies are small files stored on your device that can help recognise your browser and capture certain information.

  • Strictly necessary cookies – required for the basic operation and security of the Site.
  • Analytics cookies – to understand how visitors interact with pages and funnels, and to help us improve performance and user experience (for example, Google Analytics or similar tools).
  • Advertising and retargeting cookies – to deliver relevant ads on platforms such as Google, Meta (Facebook/Instagram), LinkedIn or others, and measure the performance of those campaigns.
  • Functionality cookies – to remember your preferences (such as cookie choices) and improve your experience.

Where required by law, we will ask for your consent before placing non-essential cookies on your device. You can manage or withdraw your consent at any time through your browser settings and (where available) our on-site cookie controls. Please note that disabling certain cookies may affect the functionality of the Site.

6. How we share your information

We do not sell your personal data. We may share your information with the following categories of recipients, only as necessary and subject to appropriate safeguards:

  • Service providers – trusted third parties who help us operate our business and Site (for example, hosting providers, analytics services, CRM and email platforms, scheduling tools, payment processors, project management tools).
  • Advertising and analytics partners – platforms and vendors that provide audience insights, attribution, tracking or ad delivery, such as Google, Meta, LinkedIn, or similar.
  • Professional advisers – such as lawyers, accountants, insurers or consultants where necessary for the establishment, exercise or defence of legal claims or for compliance purposes.
  • Business transfers – if we are involved in a merger, acquisition, sale of assets or similar corporate transaction, your information may be transferred as part of that process.
  • Legal and regulatory authorities – where we are required to disclose your information in order to comply with applicable laws, regulations, court orders or enforceable governmental requests.

Where we share data with third-party providers, we seek to ensure they only process personal data on our instructions, use it only for the agreed purposes, and implement appropriate security measures to protect it.

7. International data transfers

We are based in the United Kingdom, but some of our service providers and partners may be located outside of the UK or European Economic Area (EEA). This means your personal data may be transferred to, and processed in, countries that may not provide the same level of data protection as your home jurisdiction.

Where we transfer personal data internationally, we will do so in accordance with applicable data protection laws and ensure that appropriate safeguards are in place, such as:

  • Using standard contractual clauses approved by the UK or EU authorities.
  • Transferring data to countries that have been formally recognised as providing an adequate level of protection.
  • Implementing additional contractual, technical and organisational measures to protect your data.

8. Data retention

We will retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements, and to be able to establish or defend legal claims.

When determining the appropriate retention period, we consider the amount, nature and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it and whether we can achieve those purposes through other means, as well as applicable legal requirements.

Where possible, we will anonymise or aggregate data so that it can no longer be associated with you, in which case we may use such information indefinitely without further notice to you.

9. Data security

We take appropriate technical and organisational measures to safeguard your personal data from unauthorised access, disclosure, alteration or destruction. These measures include the use of secure systems, access controls and industry-standard security practices with our service providers.

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.

10. Your data protection rights

If you are located in the UK or EEA, you have certain rights in relation to your personal data under data protection law. Subject to certain conditions and exemptions, these include the right to:

  • Request access to your personal data (a "data subject access request").
  • Request correction of inaccurate or incomplete personal data we hold about you.
  • Request erasure of your personal data where there is no good reason for us to continue processing it.
  • Object to processing of your personal data where we are relying on legitimate interests, and you feel this impacts your fundamental rights and freedoms.
  • Request restriction of processing of your personal data in certain circumstances.
  • Request the transfer of your personal data to you or to a third party (data portability).
  • Withdraw consent at any time where we rely on consent to process your data (for example, in relation to marketing communications).

To exercise any of these rights, please contact us using the details in the Contact us section. We may need to request specific information from you to help us confirm your identity and ensure your right to access your data (or to exercise any of your other rights).

You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO) at www.ico.org.uk.

11. Marketing communications

We may use your contact details to send you marketing communications about insights, resources, events or services that we think may be relevant to you and your business. We will do this where permitted by law, and where necessary, only with your consent.

You can opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us directly. Even if you opt out of marketing, we may still send you non-promotional communications relating to our ongoing business relationship (for example, service updates or billing information).

12. Third-party sites and content

Our Site may contain links to third-party websites, content or services that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We have no control over, and are not responsible for, the content, privacy policies or practices of any third-party sites or services.

We encourage you to review the privacy policy of every site you visit before providing them with your personal data.

13. Children’s privacy

Our Site and services are directed at businesses and professionals, not at children. We do not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us and we will take steps to remove that information from our systems.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or other factors. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this Policy periodically to stay informed about how we are protecting your information.

15. How to contact us

If you have any questions about this Privacy Policy or how we handle your personal data, or if you wish to exercise your rights, you can contact us at:

Web Revenue Labs
Website: webrevenuelabs.co.uk
Email: [email protected]

Please include enough information in your message for us to identify you and respond effectively. We will do our best to respond to your request promptly and within the timeframes required by applicable law.